01
The brief
Honda’s partnership with Red Bull Racing needed to reach US fans around the Austin Grand Prix, and promote the Honda Civic Si while it did.
Activating an F1 partnership for US fans
Red Bull Racing × Honda
Red Bull Racing × Honda 2021 Activating Campaigns & Sponsorships
Red Bull Racing × Honda: US Grand Prix Race Game
Activating an F1 partnership for US fans
Dutch Interactive Awards nominee
02
The experience
A browser-based 3D mobile racing game: a Honda Civic and an RB16B replica, car upgrades and points progression.
03
How it works
Promoted via Reddit, TikTok and Instagram with weekly prizes toward the US Grand Prix.
- Client
- Red Bull Racing × Honda
- Year
- 2021
- Pillar
- Activating Campaigns & Sponsorships
- Award
- Dutch Interactive Awards nominee
The film
The case film · 0:28
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