About Wave

One-to-one connections between fans and brands.

We create, design and develop fan interactions that stick: digital experiences that go deeper than advertising ever could.

The story

Founder-led since 2019.

We were founded in 2019 by Erik van Mourik and Frits Mahovic, and we still work the way we started: founder-led and entrepreneurial. Sports-native and fan-first, we build for clubs, leagues, federations and broadcasters, and for the brands that activate sport.

The shape is deliberate: boutique craft on one side, the ability to scale at pace on the other. Specialist, not generalist. At home wherever fans gather, from the stadium bowl to the second screen.

Founders Erik van Mourik and Frits Mahovic in front of framed club shirts — Founders · Erik van Mourik and Frits Mahovic.

The most valuable asset in sport is not the stadium. It’s not the broadcast deal. It’s the fan.

The niche

One distinct niche.

We design and develop interactive digital experiences, right at the intersection of campaign activation and user engagement. Not a generalist agency, not a backend-app builder.

When you need to inject excitement, traffic or gamification into your digital strategy, that’s us. Because the focus is so precise, we work happily alongside your existing marketing and development partners: they get direct access to specialized game-dev expertise, and they see us as a collaborator, never the competition.

How we work

Boutique up front, scale right behind it.

We are part of United Playgrounds, a founder-led group of agencies. Within the group, sibling agency livewall is our production engine: direct access to production at scale, and teams mix freely once an assignment is underway.

The line is short: Frits, our co-founder, also co-founded livewall. So you work with a boutique team that owns the idea and the relationship, with group-scale production capacity directly behind it.