01
The brief
McDonald’s Belgium wanted its partnership with the Belgian national team to live on fans’ phones during EURO 2021.
Activating the Belgian national team partnership at EURO 2021
McDonald’s Belgium
McDonald’s Belgium 2021 Activating Campaigns & Sponsorships
McDonald’s Belgium: Free Kick Game
Activating the Belgian national team partnership at EURO 2021
02
The experience
A free-kick arcade game with twelve levels and a streak-based bonus round.
03
How it works
Integrated with the McDonald’s loyalty programme: points buy extra lives, so play and loyalty feed each other.
- Client
- McDonald’s Belgium
- Year
- 2021
- Pillar
- Activating Campaigns & Sponsorships
The result
Played by a wave of unique players with long session times throughout the tournament.
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