Pillar 01 · expertise
Activating Campaigns & Sponsorships
Activate a campaign or sponsorship through a digital experience: truly engage fans, connect on a deeper level and convey the message.
Who it’s for
Brands activating sports sponsorships and campaign moments, at Champions League level.
The model
Branded playable experiences tuned to the property and the campaign: runner games, race games, themed worlds. Where traditional advertising interrupts, the experience invites: the message lands at the moment fans are most open to it. One main solution, localized and customized per market. Mobile-first, browser-based where possible.
Principles
How this pillar plays.
- A fan experience invites where advertising interrupts
- Property-tuned gameplay, not generic templates
- One main solution, localized per market
- Sponsor-ready by design: brand integration is native, not a skin
Measured by
Participation, session time and replays; brand-attributed engagement and reach; market-by-market rollout coverage.
Ready to make your next campaign stick?
Let’s talk.
