01
The NHL’s digital ecosystem, from Fantasy Hockey to prediction games, served the die-hards who track every line-up. The casual fan had no entry point: the NHL wanted one that needs zero hockey knowledge and offers maximum fun.
Arcade ice hockey for the casual fan
NHL
02
Crease Crusher: a fast-paced arcade ice hockey shooting game inside the NHL digital hub. Swipe-to-shoot mechanics anyone picks up in seconds, while moving targets, sharp goaltenders and escalating levels keep it hard to master.
03
Before stepping onto the ice, fans pick their favourite team and the whole game re-skins to its colours. That one tap is zero-party data: club preference flows into the fan profile without a registration form in sight.
The result
500,000+ Game plays in the first weeks
Campaign KPIs were hit and exceeded within the opening weeks, with a measurably broader active app audience.
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