01
The brief
Alpine’s new RISE+ fan-engagement platform needed a flagship interactive feature fans already loved.
The fan-favourite racing game, reborn on RISE+
BWT Alpine F1 Team
BWT Alpine F1 Team Boosting Traffic & Engagement
BWT Alpine F1 Team: Rush Racers
The fan-favourite racing game, reborn on RISE+
02
The experience
A refresh and reintroduction of Alpine’s fan-favourite racing game, rebuilt as a flagship feature of RISE+.
Inside RISE+: the Alpine fan platform
03
How it works
Built together with Alpine’s Fan Engagement team, living inside the platform rather than next to it.
- Client
- BWT Alpine F1 Team
- Pillar
- Boosting Traffic & Engagement
Ready to make your next campaign stick?
Let’s talk.
