01
The brief
Voetbal International wanted to grow its audience beyond the millions it already reaches, with a daily habit, not a campaign.
Daily football trivia that grows the audience
Voetbal International
Voetbal International Boosting Traffic & Engagement
Voetbal International: De Slimste Fans
Daily football trivia that grows the audience
02
The experience
A daily football-trivia app: eleven themed questions a day across open, multiple-choice, approximation and minesweeper formats, with audio and video.
03
How it works
Subleagues and an invite system turn every player into a recruiter: peer-to-peer growth built into the game.
- Client
- Voetbal International
- Pillar
- Boosting Traffic & Engagement
Ready to make your next campaign stick?
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