01
The brief
The NBA wanted fans interacting with its digital hub, NBA Play, not just visiting it. One conversion goal sat on top: new NBA ID sign-ups.
A match-3 game inside NBA Play
NBA
02
The experience
NBA Blast: a custom match-3 game for the NBA Play hub. Fans line up jerseys, sneakers and basketballs to clear the board and chase high scores across 40 levels. A mechanic everyone already knows, so every fan plays instantly, casual to hardcore.
Gameplay loop: A match-3 game inside NBA Play
03
How it works
Gameplay is linked to account creation, so every play feeds the NBA ID funnel. Where a traditional ad holds attention for about a second and a half, a session here runs minutes.
- Client
- NBA
- Pillar
- Boosting Traffic & Engagement
The result
Thousands of new NBA Play registrations, an activated digital hub and fans who keep coming back to beat their score.
Ready to make your next campaign stick?
Let’s talk.
