Multi-club In-Stadium Engagement

Fan of the Match

The in-stadium matchday platform

Fan of the Match, The in-stadium matchday platform

01

The brief

Matchday crowds are sport’s biggest captive audience, and most clubs still treat them as spectators.

A quiz question in FC Barcelona colours on a fan’s phone
A fan answering a quiz question from the stands

02

The experience

Our in-stadium platform turns spectators into participants: quizzes, polls, votings, games, lotteries and FanCams on the stadium screens, with fans joining from their phones and winners revealed on-screen.

Fan of the Match, case imagery

03

How it works

Formats like “The Battle”, “Team Up” and “The Knockouts” run every matchday. Easy to use and to moderate. The KNVB build adds a five-question showdown, a speed tiebreaker, prizes and fan-data capture.

The Fan of the Match moderation desk overlooking an orange-packed stadium at a KNVB matchday

The result

Runs on matchdays at top clubs across Europe, from Camp Nou to the Etihad.

Where it runs

Runs on matchdays at

  • FC Barcelona (Camp Nou)
  • Manchester City (Etihad)
  • AFC Ajax
  • KNVB / Dutch national team
  • West Ham United
  • Eintracht Frankfurt
  • AZ Alkmaar
  • PSV Eindhoven

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