Rush racers

With the launch of their new RISE+ platform, Alpine set out to redefine how they connect with fans—offering exclusive content, experiences, and rewards all in one place. As part of this bold move, they needed to refresh and reintroduce Rush Racers, the fan-favorite racing game, as a key interactive feature within the platform. The challenge for Wave was to evolve the game for a new season while ensuring it aligned perfectly with the creative vision and branding of RISE+. It needed to be fun, competitive, and immediately recognizable as part of the BWT Alpine Formula One Team universe—all while integrating smoothly into the new loyalty ecosystem powered by Alpine’s Fan Engagement team.

*Rise+ video created by Alpine

This year, Alpine launched RISE+, a brand-new fan engagement platform designed to bring fans closer to the team than ever before. Developed by Alpine’s own Fan Engagement team, RISE+ is the digital home for exclusive content, rewards, and interactive experiences—all crafted to deepen the connection between fans and the BWT Alpine Formula One Team. As part of this exciting launch, Wave contributed by integrating Rush Racers, the refreshed racing game we developed to deliver fast-paced fun that’s fully in tune with Alpine’s bold branding and racing spirit. Housed within the RISE+ platform, Rush Racers offers a creative, competitive, and visually engaging way for fans to put their racing skills to the test. Our focus was on enhancing gameplay while ensuring the look and feel stayed recognizably Alpine—making it a seamless and standout piece of the RISE+ experience.