Honda and Red Bull Racing launch mobile race game

Honda is taking fans to the virtual track with the launch of a new mobile game, “Honda EvoTrack”. Honda EvoTrack players can compete for the opportunity to win a special prize every week, as part of a four-week leaderboard competition. The game is free to play on mobile and desktop devices.

“Launching the new Honda EvoTrack mobile game brings entertainment and friendly competition to our customers and gamers of all levels as we introduce them to our all-new, even more fun-to-drive Civic lineup in an accessible, social way,” said Phil Hruska, Media Department Head, American Honda Motor Co., Inc. “Honda has a long history of integrating vehicles into many types of games, and we want to continue that momentum, especially for passionate fans of the Honda Civic.”

Erik van Mourik, Head of Wave, feels privileged that Wave got the opportunity to develop a mobile game to activate the partnership between two iconic brands like Honda and Red Bull Racing. “After already developing digital sponsorship activations for football teams like FC Barcelona and AFC Ajax it was a great opportunity for us to make our first steps within Formula 1. We are very happy that Honda and Red Bull Racing just like us really see the huge potential of gamification to digitally activate fans.”